Conduct keyword research
Keyword research is the foundation of any successful SEO strategy. It involves researching and identifying the relevant keywords and phrases that people use to search for your products or services. The goal is to find high-traffic, low-competition keywords that you can target to improve your website's visibility in search engine results pages (SERPs).
To start, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords and phrases. Look for keywords with high search volume and low competition. You can also look at your competitors' websites to see what keywords they are targeting.
Once you have identified your target keywords, optimize your website for them by including them in your page titles, meta descriptions, header tags, and content. However, avoid keyword stuffing, which can result in penalties from search engines.